Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Mazzocco reflects on her experience with her daughters (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that they don ...

Monday's Barbie Stanley cup drop celebrates Barbie holding more than ... for the platform's younger users to address concerns ...

Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role ...

The sky is the limit. Except, what if Barbie decided that was still too low? Barbie's latest campaign has argued that the ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

It takes a look to impress Eva Mendes and Ryan Gosling’s two daughters. Mendes, 50, who shares Esmeralda, 10, and Amada, 8, with the Barbie star revealed on the Wednesday, September 18, episode of The ...

Based on trending activities shown to resonate with kids, the Barbie World launch includes 10 themed sets: a garden set, ...

The new powerful brand campaign from Barbie asks this question, sharing the emotional desire of parents, grandparents, cool aunts, fun uncles, and friends to give kids curiosity, imagination ...

The new powerful brand campaign from Barbie asks this question, sharing the emotional desire of parents, grandparents, cool aunts, fun uncles, and friends to give kids curiosity, imagination ...